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Read more about the article Why Some Salespeople Resist Using CRM Systems and How to Overcome It.
Enterprise Strategies

Why Some Salespeople Resist Using CRM Systems and How to Overcome It.

Customer Relationship Management (CRM) systems are vital tools for modern sales teams, enabling streamlined workflows, data-driven decision-making, and improved customer engagement. Yet, not all salespeople embrace CRM systems actively, leaving…

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Read more about the article How Executives Use CRM to Drive Business Success 
Enterprise Strategies

How Executives Use CRM to Drive Business Success 

Customer Relationship Management (CRM) systems have transformed how businesses operate, offering tools to manage customer data, streamline operations, and enhance decision-making. For executives, a CRM isn’t just a tool—it’s a…

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About Us

About Us

Crystine Cho

Crystine Cho is a marketing veteran with 28 years of experience and a proven track record as the former CMO of a billion-dollar company. Known for her expertise in digital transformation, branding, and performance marketing, she drives measurable growth and inspires innovation.

Recent Posts

  • Overcoming the Biggest Barrier to Successful CRM Implementation
    Overcoming the Biggest Barrier to Successful CRM Implementation
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  • Leveraging CRM Solutions: Aligning Features with Business Dynamics
    Leveraging CRM Solutions: Aligning Features with Business Dynamics
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  • Unlock Growth with an Affordable but Powerful CRM Solution
    Unlock Growth with an Affordable but Powerful CRM Solution
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  • Mastering Account Management: Key Features for Building Strong Client Relationships
    Mastering Account Management: Key Features for Building Strong Client Relationships
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  • Top CRM Platforms for Your Business: 3 Recommendations and Their Key Advantages
    Top CRM Platforms for Your Business: 3 Recommendations and Their Key Advantages
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  • Why CRM Is the Key to Mastering Pipeline Dynamics and Future Revenue Forecasting
    Why CRM Is the Key to Mastering Pipeline Dynamics and Future Revenue Forecasting
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